Google unveil lead generation opportunity

A new commercial search application has been released by Google, which could improve lead generation for retailers, says the search engine.
Google has invited companies to improve their lead generation with the release of a new search tool, which the company claimed will allow consumers to locate retail products more easily.
Writing on the search engine's official blog, Alex Dovlecel and Nicholas Weininger, both engineers at Google Commerce Search, pointed out that search can be a "big factor" for online customers.
They commented that having a good search tool on a website can make consumers' experience easier, because they are able to find what they are looking for.
"When people go to shop online, search is big part of finding the right product, whether they're looking for a gift or just something for themselves," they explained.
According to the two engineers, Google Commerce Search is cloud hosted, which allows retailers to put aside worries about infrastructure and capacity.
This week, Google highlighted the importance of hybrid onboarding in cutting down the number of passwords people need online.

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