Social sharing 'can boost lead generation'

Advertisers should consider using social media alongside their email campaigns to encourage consumers to share content, according to a marketing website.
Marketers should consider incorporating social sharing into their promotional campaigns because it can provide effective lead generation, according to an online advertising website.
Utilising social media to encourage consumers to share content is particularly valuable when used as part of an email marketing campaign, observed Marketing Sherpa.
Research carried out by the website showed that 80 per cent of marketers believe that the use of social sharing can improve the reach of email promotions.
However, many advertisers are missing opportunities by not seeing the value in this tactic.
The website said: "When you combine targeted email with the scope of social media, new lead generation opportunities become available to marketers."
A source talking to Marketing Sherpa recommended not making content sales-driven if a company wants it to be shared in the "socialsphere".
Last week, the website claimed that email is not likely to be made obsolete by social media, especially for official messages such as receipts and other commercial transactions.
http://uk.linkedin.com/in/conradswailes