Customers 'can be a source of additional lead generation'

An expert has informed businesses that they can achieve new lead generation by encouraging customers to get involved.
Having people talking about a brand can be the best kind of lead generation, an industry expert has suggested.
Time Jones, a spokesperson for True, questioned why brands do not ally themselves with customers more, as such relationships can allow a company to improve its service and see more people talking about a brand.
He suggested that businesses involve customers in product development and reward them for their input, but it is important not to offer excessive incentives.
"If it starts looking like out and out bribery, your recommendations lose all credibility," explained Mr Jones.
In his view, it is positive to embrace bad feedback and allow customers to leave reviews online, because he claimed it will improve the credibility of a brand if a buyer's views are listened to.
This week, online advertising website Marketing Sherpa suggested that marketers share previously recorded interviews and press publications with consumers as potential lead generation tools.

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