The Queen of Information Marketing

One of the nicest and inspiring women I have ever met ! Her name is Carrie Wilkerson ! To be honest I thought i modestly knew it all and then she proved me wrong on a few scores I have to admit. Certainly understanding how she drums up so much energy is a great target to set for any successful businessman or woman.

Google unveil lead generation opportunity

A new commercial search application has been released by Google, which could improve lead generation for retailers, says the search engine.
Google has invited companies to improve their lead generation with the release of a new search tool, which the company claimed will allow consumers to locate retail products more easily.
Writing on the search engine's official blog, Alex Dovlecel and Nicholas Weininger, both engineers at Google Commerce Search, pointed out that search can be a "big factor" for online customers.
They commented that having a good search tool on a website can make consumers' experience easier, because they are able to find what they are looking for.
"When people go to shop online, search is big part of finding the right product, whether they're looking for a gift or just something for themselves," they explained.
According to the two engineers, Google Commerce Search is cloud hosted, which allows retailers to put aside worries about infrastructure and capacity.
This week, Google highlighted the importance of hybrid onboarding in cutting down the number of passwords people need online.

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Geolocation technology 'can improve lead generation'

In order to reduce costs and improve clickthrough rates, companies should be using geolocation to target customers, an expert has suggested.
Businesses should consider using geolocation tools to enhance lead generation in advertising campaigns, according to an industry insider.
Frank Bobo, vice-president of Digital Element, suggested in a blog for Net Imperative that targeted adverts by region or city can mean less wasted impressions and better clickthrough rates.
He used the example of a sports merchandise store, which will benefit if people from the Greater Manchester area surfing the web are presented with Manchester United shirts rather than merchandise from a London football club.
By making the content more relevant to the consumer, improved clickthrough rates can lead to increased revenue and reduced costs.
"Advertisers need to cut through the vast clutter of the internet to increase the reach, relevance and response of their messages," he explained on the website.
This week, a spokesperson for digital marketing organisation TGB championed the use of behavioural advertising as a technique for more effective lead generation.

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Expert recommends IP intelligence for lead generation

Lead generation can be boosted by using IP intelligence to customise marketing campaigns, says an expert.
An industry commentator has advised companies to use IP intelligence to enhance the quality of their lead generation.
Vice-president of Digital Element Frank Bobo made his comments on Net Imperative, where he highlighted how online media has become the most popular advertising media in the UK, with a 23.5 per cent market share.
In his opinion, by using IP intelligence advertisers are able to customise campaigns so that they appeal to consumers close to home using localisation software.
Also, by being able to sense what internet connection speed a consumer is using, Mr Bobo pointed out that marketers can automatically offer more advanced media-rich adverts only to those with the capabilities to stream them.
"By utilising IP intelligence, advertisers now have a way to reach out to an untapped and previously hard-to-reach online audience - the unregistered user," he wrote.
This week, Oxfam announced that it had improved conversion rates by using an innovative lead generation strategy, in which customers decide how much postage they want to pay on a product.

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Oxfam 'pioneers lead generation strategy'

The international poverty charity has seen a spike in conversion rates since allowing customers to choose how much they pay in postage, according to a spokesperson.
A new lead generation tactic by Oxfam has been "massively successful", according to a senior spokesperson at the charity.
Director of trading David McCullough described how the company decided to let customers choose how much they want to pay in postage when they buy an item.
He claimed that delivery charges can be an obstacle for online retailers, since consumers are not spending as freely in the current economic climate.
But the amount of money raised by the voluntary scheme has suggested to Mr McCullough that people do want to donate money, even during a recession.
"We are the first organisation to trial a 'pay what you like' format for online delivery and it has already proved massively successful," he said.
Since the scheme was launched a fortnight ago, conversion rates have increased by 35 per cent and more than £8,000 has been paid in voluntary delivery donations.
The shop sells a variety of products, from ethically produced clothes and gadgets to second-hand music and collectables.

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Behavioural advertising 'encourages lead generation'

An expert has championed behavioural advertising as a form of lead generation, but called for more information to be given to consumers.
Lead generation can be improved with the use of behavioural advertising, but the technique should be explained to consumers.
David Gilbert, spokesperson for digital marketing company TGB, claimed that this form of marketing provides "measurable return on investment", which advertisers love.
But users are objecting because they feel their privacy is being intruded upon, which would not be the case if they understood the benefits to themselves and to advertisers.
Mr Gilbert explained: "Once users understand how behavioural advertising works, they will feel more comfortable about it and trust will be restored."
He suggested that marketers add explanatory information on their website and clear instructions on how to opt out if they do not want their online behaviour recorded.
In his view, "targeted advertising" is nothing new in itself.
Recent research by the Internet Advertising Bureau and Olswang revealed that 72 per cent of online users are not aware of behavioural advertising.

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Social sharing 'can boost lead generation'

Advertisers should consider using social media alongside their email campaigns to encourage consumers to share content, according to a marketing website.
Marketers should consider incorporating social sharing into their promotional campaigns because it can provide effective lead generation, according to an online advertising website.
Utilising social media to encourage consumers to share content is particularly valuable when used as part of an email marketing campaign, observed Marketing Sherpa.
Research carried out by the website showed that 80 per cent of marketers believe that the use of social sharing can improve the reach of email promotions.
However, many advertisers are missing opportunities by not seeing the value in this tactic.
The website said: "When you combine targeted email with the scope of social media, new lead generation opportunities become available to marketers."
A source talking to Marketing Sherpa recommended not making content sales-driven if a company wants it to be shared in the "socialsphere".
Last week, the website claimed that email is not likely to be made obsolete by social media, especially for official messages such as receipts and other commercial transactions.
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